Old Branding
![](https://cdn.myportfolio.com/b1572582-1086-48b3-bc63-f797eac6a312/25aa19f6-4a16-431f-a18c-7030e809f8e3_rw_3840.jpg?h=de2bd184e3b44f5ce03097fa63657516)
Redesigned Brand
![](https://cdn.myportfolio.com/b1572582-1086-48b3-bc63-f797eac6a312/b2286fd8-bf93-4d06-9810-82a1d53810fa_rw_1920.jpg?h=eeba64f5eb5f59dc1d52f6efe9d86ea9)
![](https://cdn.myportfolio.com/b1572582-1086-48b3-bc63-f797eac6a312/d63eaf05-cac0-47da-b54d-650d96f86921_rw_1920.jpg?h=1beb02b6fa9709861e49783fd6f4bba4)
![](https://cdn.myportfolio.com/b1572582-1086-48b3-bc63-f797eac6a312/87633237-ed76-4bf4-9cf2-8ad54d96fa3f_rw_3840.png?h=1aa490bd028e592da17bc75550600f65)
![](https://cdn.myportfolio.com/b1572582-1086-48b3-bc63-f797eac6a312/4460fbe5-d4c9-4317-bfa3-95bac423a8c7_rw_3840.jpg?h=1a49c95b560ac193dd8e93a73661fee8)
![](https://cdn.myportfolio.com/b1572582-1086-48b3-bc63-f797eac6a312/a62ea41f-8ce8-44ec-b91c-57cc3fc68cd3_rw_3840.png?h=92fb33a259af4c32692dc96304ddd83d)
![](https://cdn.myportfolio.com/b1572582-1086-48b3-bc63-f797eac6a312/d34708c0-7bf9-4810-acb6-aa9b66aac2a9_rw_1920.jpg?h=d963a9a5551ddd82b0ea39004f52d51e)
![](https://cdn.myportfolio.com/b1572582-1086-48b3-bc63-f797eac6a312/a2449785-2dfd-4abe-b302-5326902f756f_rw_1920.jpg?h=a679e43dcc52fdd6dc648255983e4041)
![](https://cdn.myportfolio.com/b1572582-1086-48b3-bc63-f797eac6a312/37a5c540-c8e1-46a8-97e1-89ca3dc097bc_rw_3840.jpg?h=85abdc91e41471c4e223300a1cbbc0c2)
Self initiated redesign of brand and app for iOverlander. Overlanding is a combination of remote travel, off-roading, and camping. The brand mark was simplified and given a more contemporary color palette which carried over to a new app design.